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How to present an advertisement
...
Méthode pour présenter une publicité
An advertisement = an advert = an ad (une publicité).
MORE… http://www.studymode.com/essays/How-To-Describe-An-Analyze-An-1180882.html
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Use the method : I-D-A-H-O
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Example n°1.
Identify:
The document is a campaign.
It was published in a magazine (maybe).
I don't know the date.
It is targeted at everyone, kids and parents.
Describe:
The document can be divided into 3 parts.
There is the catch-phrase at the top. There is the picture and there are captions in the middle. The logo and the slogan are at the bottom.
The colours are bright and vivid. They are the colours of the rainbow.
Analyse:
The document encourages people to eat many vegetables and fruit.
We should eat 5 pieces of fruit a day. We should eat well-balanced.
Hidden Context:
We can link this document to Michelle Obama's campaign. (... cf. lesson: ex: Michelle Obama's campaign encourages people to do sports to be in good health...)
Opinion:
I think this document is efficient because it attracts kids' attention with the rainbow and it encourages people to eat well-balanced.
I don't like it because I don't like rainbows.
MORE… http://www.studymode.com/essays/How-To-Describe-An-Analyze-An-1180882.html
--
Use the method : I-D-A-H-O
--
Example n°1.
Identify:
The document is a campaign.
It was published in a magazine (maybe).
I don't know the date.
It is targeted at everyone, kids and parents.
Describe:
The document can be divided into 3 parts.
There is the catch-phrase at the top. There is the picture and there are captions in the middle. The logo and the slogan are at the bottom.
The colours are bright and vivid. They are the colours of the rainbow.
Analyse:
The document encourages people to eat many vegetables and fruit.
We should eat 5 pieces of fruit a day. We should eat well-balanced.
Hidden Context:
We can link this document to Michelle Obama's campaign. (... cf. lesson: ex: Michelle Obama's campaign encourages people to do sports to be in good health...)
Opinion:
I think this document is efficient because it attracts kids' attention with the rainbow and it encourages people to eat well-balanced.
I don't like it because I don't like rainbows.
Example n°2.
Use the method I-D-A-H-O
I/ Identification
? This is an advertisement for…
Information about the product when possible.
? Origin of the document (magazine, newspaper etc.): country, author, time … ?
General topic (in a few words)
II/ Description and Structure
? Structure of the picture : study the diagonals, the horizontal/ vertical lines, the differences which may appear in the image
? Analysis of the different shots (high angle shots: plongée, low angle shots: contre-plongée) and the colours used
? Description of each part (when, where, who, what, how) using the vocabulary paper your teacher gave you (‘Situer des élèments’).
? Then, progressively add your personal interpretation. Don’t forget to thoroughly study the characters: the age group, their position, their clothes, attitude etc.
III/ Analysis and Interpretation
? Analysis of the catch phrase and the slogan when possible : size, words, grammatical structure, tone.
? Target : age, sex, occupation, social class
? Imagine the feelings of the different characters on the picture ? When possible, link this picture to a historical or social context ? Imagine what might have happened before and what might happen after ? Goal of the ad : feelings, impact on the reader
IV/ Hidden context
? What’s the author’s aim (goal)? What is not explicitly said ? What message does the author want to convey ? What message, what ideas are highlighted ? What does the author want to focus on?
V/ Opinion and reaction.
Has the ad reached its goal ? Do you or don’t you like it ? Why ?
Useful Vocabulary when talking about an advertisement :
The catch phrase
The caption
The brand name
The target
l’accroche
la légende
le nom du produit
la cible
The slogan
The logo
Verbs : to inform, to persuade, to convince, to promote, to entertain, to amuse, to influence people's attitudes and behaviour, to pass on a message, to shock, to surprise, to boost sales, to criticise the competition, to show, to prove, to make somebody aware, to represent, to imply, to involve, to convey, to emphasize, to highlight, to symbolize etc.
Expressions : This...
MORE… http://www.studymode.com/essays/How-To-Describe-An-Analyze-An-1180882.html
